Bounty’s success has grown because our communications are timed very carefully to ensure the advice and product information we give is relevant and appropriate to mums at key stages of their child’s life.
Because we provide them with well-timed communications and four Bounty packs tailored to their ever-changing needs and interests, this in turn builds their trust and our value.
At a glance
- Bounty is committed to supporting mums on their journey throughout their pregnancy and beyond
- Four free packs of goodies
- Weekly emails which tells pregnant mums what their body’s doing and how their baby is growing
Bounty - with mum every step of the way. Bounty is committed to supporting mums on their journey throughout their pregnancy and beyond. During pregnancy mums can collect our packs, and also join the Bounty club online.
Pregnancy Information Folder
Given to mum at around 12 weeks and includes lots of practical information, her next pack voucher, plus Bounty’s week by week ‘You and Your Pregnancy’ guide to help and reassure mum as she gets used to the world of pregnancy.
Joining the Bounty Club
Mums tend to register with Bounty.com after they've received their Pregnancy Information Folder, 12 weeks onwards. This gives them access to useful information about the development of their unborn baby, plus advice, articles, competitions, discounts and fun tools, such as the name generator.
Mum-to-be Pack
Collected from Tesco at any point during pregnancy. It includes practical information and try before you buy samples that come in useful for mum-to-be.
Throughout pregnancy
We send out a weekly email which tells pregnant mums what their body’s doing, or how their baby is growing, in that week of their pregnancy.
Newborn Pack
Given to mum on the maternity ward by our Bounty ladies once baby has arrived, this pack includes a Child Benefit claim form, practical information and more try before you buy samples for mum as she begins her exciting adventure.
Bounty Club Updates
We continue sending emails with relevant information and encourage new mums to visit Bounty.com for advice and to share experiences. Settling into life with a newborn can be the hardest time, and extra support can be a real life line. And, it doesn’t end there; Bounty is there for mums beyond the first year too.
Into toddler-dom
Bounty continues to support parents with timely e-newsletters and online information.