2025 Pregnancy Must Haves

At Bounty, we know that no two pregnancies are ever the same. What one mum-to-be swears by might not even make your list – and that’s totally fine. But if you're looking for a bit of guidance on what might help you feel a little more comfortable, supported, or simply a bit more "you" during pregnancy, we've got you covered. From early flutters to the final countdown, here’s a round-up of pregnancy must-haves, loved and recommended by UK based mums through every trimester

First Trimester Must-Haves

Pregnancy-Safe Skincare

Hormones can bring all kinds of changes to your skin – from dryness to sudden sensitivity or breakouts. The trick? Switching to gentler, pregnancy-safe skincare. Mama Mio is a go-to for mums looking for clean, nourishing products made especially for pregnancy. Their Tummy Rub Butter is rich, luxurious and helps soothe stretching skin.

Prenatal Vitamins

When you're growing a tiny human, your body needs extra nutritional support – even before your bump appears. Folic acid, vitamin D, and iron are especially important in those early weeks. We recommend Pregnacare by Vitabiotics – a mum-favourite that's formulated to support you and your baby, with 400µg of folic acid, vitamin D and other essential nutrients, all in one easy daily tablet.

Second Trimester Must-Haves

The Bounty Pregnancy App

Yes, we’re shouting about our own app – because thousands of UK parents tell us how useful it is. The Bounty Pregnancy & Baby App gives you week-by-week development updates, NHS-trusted advice, and exclusive discounts on top baby brands. It’s personalised, free, and packed with tools to support your pregnancy journey.

Fashionable Maternity Clothing

Now’s when the bump really starts to make an appearance – and your old jeans might not be cutting it. The good news? Maternity wear has come a long way. We love H&M MAMA – they offer affordable, stylish pieces that work during and after pregnancy, from comfy everyday leggings to floaty dresses and bump-friendly jeans.

Stretch Mark Creams

While no cream can guarantee to prevent stretch marks (they’re often genetic), keeping your skin hydrated and supple may help – and it certainly feels good. My Expert Midwife’s Fantastic Skin Elastic is a UK-made favourite, developed by real midwives to care for growing bumps with no fuss and plenty of science.

This trimester is perfect for planning and prepping – especially if you’re having a baby shower or just want to get organised. The Amazon.co.uk Baby Wishlist is a super-easy way to build a registry. Share it with friends and family, and you’ll even get a special discount on selected items closer to your due date.

Third Trimester Must-Haves

By this point, comfort is key – and so is support. Soft, wireless maternity bras and bump-friendly pants can make a huge difference. Check out JoJo Maman Bébé – a brilliant UK brand offering everything from maternity knickers to nursing bras that are practical and pretty. M&S also has a fantastic maternity range for everyday comfort with great value.

Getting comfy (especially at night) becomes a bit of a mission in the third trimester. A pregnancy pillow can offer support for your bump, hips, back, and even knees. Our top picks include the BBhugme Pregnancy Pillow – stylish, adjustable and endorsed by health professionals. Other mum-approved options are the Dreamgenii and Kally Sleep pillows – both available from major UK retailers.

Colostrum Collectors

Harvesting colostrum – the nutrient-rich first milk – is something many mums start doing in the final weeks of pregnancy. It can be handy if baby needs a little extra after birth, or for peace of mind. The My Expert Midwife Colostrum Collection Kit is easy to use, midwife-approved, and available in the UK. Just make sure to speak to your midwife before you start expressing.

Bounty’s Final Word

Wherever you are in your pregnancy journey, know that you’re not alone. The Bounty app is here for every kick, every wobble, and every milestone – with advice, offers, and real talk from other mums. Download the Bounty app today and make your pregnancy journey a little easier, a little more organised, and a lot more supported.